Are things finally on the up tick?

Friday I exhibited in a tradeshow organized by the Greater Phoenix Chamber of Commerce, It was held at the Westin Kierland Hotel and I have to say that I was impressed.  I was impressed not only with the professionalism of the show (I’ve exhibited in this event for years) and the quality of the exhibiting companies (about 130 of them), but with the fact that we got so many good, interested, “A” quality leads from the show! Yes I actually was excited and impressed that people were finally getting serious about buying stuff again.  I was actually encouraged that after a miserable first and second quarter, there seems to be a renewed interest in exhibit marketing again.   Of course no company should have ever stopped using tradeshows to promote their business and sell their products because it is one of the most cost effective ways to meet hundreds of potential clients in one place, but they have.  And our new President can share the blame for telling companies across the county not to have meetings, not to travel for sales conferences and not to fly.  Yes that has caused my industry to experience a 35% decline in business.  The media picked up on that and caused a horrendous backlash that impacted small businesses like mine across the Nation.  Those irresponsible comments and the continuing perpetuation of the the issue by the media did not just impact hotels and airlines and meeting planners and restaurants.  It effected the thousands of taxi drivers, brochure printers, florists, electricians, delivery boys, food servers, bell hops, exhibit installer , tradeshow display sellers, truck drivers and other small business owners in every city in every state.  Anyway, I am encouraged by the results I got from the show, by the comments I heard from the attendees and by the excitement other business owners had that also felt the up tick of interest.  I am going to think positive about this next half year and I hope you will too.


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