Archive for September, 2009

The truth be told about Meetings & Conventions

Here is a recent Letter to the Editor I submitted to the Arizona Republic that has yet to be publishes.  Maybe I can get the truth out better from my blog.  here is what I wrote.  Let me know if you feel the same way.

I am so sick of hearing uninformed individuals, who have never run a business, met a payroll or had to motivate a sales team rant about the amount of money certain companies spend traveling to conventions or conducting business meetings. I work in the exhibit industry and can no longer stand by while the real truth about the value of tradeshows, meetings and conventions gets distorted or left out of the debate. Those who complain the loudest don’t understand that in the real world when management rewards exceptional performance and expands employee knowledge, it encourages innovation, increases productivity and generates commerce. The staff is recharged, people buy the products, the company flourishes and everyone keeps their job. That’s how you stimulate the economy. The businesses that are not laying people off, but showing their appreciation for their employees by sending them to a nice hotel, paying for advanced education and showing their appreciation for a job well done should be rewarded not reprimanded. They are reinvesting in their most valuable asset, their people. The damage being done to the tourism, hospitality, tradeshow and convention industries by one-sided reporting is devastating. It is not just the hotels, restaurants and resorts that suffer. Attention Main Street! Along with the $100 million lost on area tourism, no meetings, conventions and tradeshows means no jobs for food servers, housekeepers, limo drivers, florists, delivery people, truck drivers, chefs, carpet layers, banquet managers, travel agents, display manufacturers, exhibit installers, graphic designers, sales people and the list goes on. It’s time for local business owners to stop grumbling to each other in quiet circles and start making some noise. Help me get the truth out. Our livelihood depends on it.

Your health is everything!

Who would have thought that a stomach ache on Monday night would turn into accute appendicitis that would land me in the hospital on Tuesday night.  It took me 16 hours of enduring what I thought was a touch of food poisoning and one missed day of work to finally give in to the pain and see a doctor. Actually my husband had to talk me into it.  They don’t mess around with problems with your appendix.  I saw the doctor at 3 pm, was sent to the emergency room at 4:40 for a CT Scan and went into surgery at 7pm.  Never even stopped back home.  Good thing I had on my nice underwear.  I told that to my Mom who always warned me this might happen and she had a good laugh.  Stayed overnight in the hospital and was home by 2 pm the next afternoon.  You just never know.  All is well. Nice to have great staff on hand to cover for me at the office. Thanks Karol Ward and Sue Marshall for being there and doing such a great job.  I know all you business owners out there can really relate. Good health to all. 

SR

Business Expo offers cheap leads

Looking for a cheap way to find qualified leads and get a tasty snack. Attend the Scottsdale Chamber’s Business Expo at the Chaparral Suites Resort on Thursday September 10th from 4-7 pm. www.Scottsdalechamber.com   Over 120 businesses will be showcasing their resources.  Exhibit Experts will be there for all your tradeshow needs so stop by in you are in Scottsdale Arizona.  Below are a few tips for both exhibitors and attendees to help you make the most of your time on the show floor. 

In today’s depressed economic climate small business owners are searching for cost effective marketing tools and new ways to attract customers.  One method that consistently produces results and remains a great value is face to face marketing at a tradeshow.  Tradeshows are an exception source of business for both exhibitors and attendees.  Here some tips for maximizing your next tradeshow experience from either side of the exhibit aisle.

Tips for attendees:

  • Prepare in advance: Research the exhibitors from the show website and create a list of must-see products and services.
  • Be ready to deal: Bring detailed information that will help an exhibitor quote your project or answer your questions.
  • Network:  Reconnect with customers and colleagues.
  • Discover what’s new:  Look for new innovations and what’s hot in the marketplace.

Tips for Exhibitors:

  • Collect leads: Gather contact information from qualified customers using a drawing, guest book or newsletter sign-up form. Categorize and rank leads according to quality.
  • Be prepared to deal– Staff your booth with knowledgeable, friendly people ready to close a sale.
  • Collect competitive intelligence: Compare the competitor’s image, display, price points and product line with yours.
  • Gather market research: Check the pulse of the public with a short survey to uncover customer wants, needs and opinions.

For more information about the value of tradeshow marketing check out the resources at www.ExhibitExpertsaz.com

Susan