I had the pleasure of presenting an exhibitor training seminar to distributors from all over the country who market and install beautiful floor coatings in residential garages, plane hangers, industrial buildings etc.  The Garage Floor Coating parent company is located in Phoenix.  (

It is important to note that these small business owners left their companies, flew out of town and devoted several days to improve their product knowledge, sales skills and marketing expertise.  In spite of the economic uncertainty, expense and time involved, they invested in their business and themselves.  They did not moan and groan, complain or blame. They took charge of their own future.  As a result of what they learned, they probably got one step ahead of their competition. 

I taught them how to turn their exhibit booth into a powerful profit center. How to set goals for the show, generate leads and sales, design a dynamic display, promote attendees to the booth and follow up with qualified prospects.  Suppliers taught them about the latest product benefits and industry technologies and the parent company gave them the encouragement and support they needed to overcome the hardships of this current economic climate.  They networked with their peers, shared problems and successes and got re-energized. I encourage you to get up, get out and go to seminars, conferences and tradeshows to stay sharp and on the cutting edge.  Read, surf the net and stay up to date on what it takes to grow and prosper in business.  Come meet me and learn about selling, marketing, business plans, organizing, publicity and more at the Women Entrepreneurs’ Small Business Boot Camp, February 6th.  Register on line or pay at the door. See you



  1. 1 Debra Exner January 27, 2010 at 10:57 am

    Susan, It can be challenging to make time for learning … and it’s so important! In addition, the exchange of ideas with colleagues is a major bonus from conferences and workshops. Thanks for reminding us. Debbie

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