Could your booth win Best of Show?

Many times the organization or show producer that hires me to give an exhibitor training seminar will also be creating a booth judging contest for their exhibitors designed to motivate them to creatively decorate their exhibits in order to win a prize. The company that takes the time to tie into the show theme, add interesting elements to their display, illustrates professionalism and visual interest will be selected, awarded, photographed and often times will receive some good publicity too. The catagories selected for representation vary from show to show. I have presented awards for best theme, best use of color, best overall, best of show, best use of props, most professional staff, best exhibit etc. If you’d like to plan ahead to win one of those coveted awards at your next tradeshow here are a few of the criteria I use to separate the weak exhibits from the wow exhibits on the show floor.

  1. Upon approaching the booth can you immediately tell who the company is and what they
    do or sell?
       If it takes more than five seconds for a prospect walking past your display to figure out the name of
    your company and have a clear understanding of what you can do for them you are going to lose a lot of business.
  2. Is there a clever, unifying theme used to present the marketing message?  One of the ways to make your exhibit
    memorable is to decorate your space around a theme. Themes can tie into casino games, sports, a holiday, circus or Hollywood for example.  Work that theme into every element of your display to drive home your company’s sales message
  3. Does the Booth have the wow factor? Is the overall company presentation a head-turner? Do the graphics grab your attention?  Is there a coordinating color scheme?   Is the exhibit structure inviting and professional? Does it all come together in a dynamic beautiful way?
  4. Does the display incorporate unique props to enhance the company image?  Instead of the usual elements you find at
    every booth this exhibitor will display unusual props or accessories that help attendees understand what they do or sell. Items that may not normally get seen by the general public or tools of the trade to touch and feel
  5. Is there a lead generating process present? Collecting information from interested prospects should be the number one
    goal of every exhibitor.  Is this company using a game, contest, drawing or survey to capture leads?

Next time we will look at the rest of the criteria that could make your booth best of show

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1 Response to “Could your booth win Best of Show?”


  1. 1 この記事にコメントする March 12, 2013 at 4:46 pm

    Howdy! I’m at work surfing around your blog from my new iphone 4! Just wanted to say I love reading your blog and look forward to all your posts! Keep up the outstanding work!


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