I think everyone is sick and tired of being sick and tired about the tradeshow industry. I know I am ready for a new attitude. We are on the cusp of recovery or at least noticable improvement in the industry. I know because my phones are ringing and people are spending money on new exhibits. People are calling me to help them with their tradeshow strategies and booth image. My colleagues are budgeting for more shows and actually getting excited about the possiblilites of a successful year on the show floor. Budgets for marketing are getting fatter and tradeshows are near the top of the list. There are some good statistics circulating by the major industry researchers that should make us smile. You can get encouraged by reading some of the findings at www.exhibitcitynews.com.
Here’s a few of the findings: The Center for Exhibition Industry Research (CEIR) announced that preliminary data collected for the fourth quarter of 2010 revealed an increase of 5.4 percent over 2009 for attendees. They say the positive trend of attendees actually began in the third quarter of 2010 with a 6.6 percent increase over the third quarter of 2009.
They also released a report that shows the overall exhibition industry gained 2.4 percent during the first half of 2011. That is finally something we can get a little encouraged by.
What can you do to speed up the recovery and get us back to the heyday when prospects and profits were overflowing? You can get out there and attend the shows again, sign up for a booth, launch a new service, introduce a new product, sponsor an event, have a party or book a hospitality suite. Bring your staff to the show and make it a bonding experience. Take advantage of the educational offerings and attend the classes. Be present for the recovery. Contribute to the rise. See you there.
Bling My Booth 